Sure has announced the expansion of its 72-hour Non Stop Protection range, with the addition of the patented Body Heat Activated technology.  

The technology provides enhanced protection against sweat and odour. Activated by the body’s natural heat, the deodorant’s protective barrier strengthens as temperatures rise and forms a blockade against sweat for 72 hours.  

Consumers can tailor their sweat protection with a preferred fragrance; Sure’s portfolio has been expanded with the addition of the Women Pure Melon & Aloe and Men Thermo Fresh 72-Hour Non Stop Protection deodorants. A refreshed packaging design will be rolled out on the existing range, with the Body Heat Activated message in a bold orange colour.  

With the two additional deodorants, the range now offers seven female and seven male fragrances, all available in 150ml and 250ml sprays.  

Monique Rossi, General Manager of Deodorants at Unilever, says: “We know there is clear and continuous concern for consumers around controlling sweat. So, as the number one deodorant brand, Sure takes great strides to remain at the forefront of innovation, pushing boundaries and developing products with superior technology. No matter how hot you get, our patented technology in the Sure Non Stop Protection range will help keep shoppers dry and protected.” 

The launch of the new technology will be supported by a £10 million marketing campaign, with fanzone sampling set to take place during the Euros 2024 at key match viewing venues in London, including Boxpark Shoreditch and Pop Brixton.  

Sure Non Stop Protection is available now across grocery and beauty retailers.